The Ultimate Guide to Multi-Channel Communications provides a third-party evaluation of solutions that facilitate marketing campaigns across multiple mediums, including print, Web, and mobile.
What is Multi-Channel Communications?
Whether it's an advertisement, a newsletter, marketing collateral, or direct mail, graphic communications service providers need to help their clients easily receive messages and content. Delivery of these messages requires a multi-channel approach that supports the channels preferred by the recipient. Whether it's business-to-business (B2B) and business-to-consumer (B2C) marketing, the highest-value customers need to be reached at the right time with the right message in the right channel, which mutli-channel communications.