Customer Communications Management

The Ultimate Guide to Customer Communications Management: Document Composition provides a third-party evaluation of solutions that facilitate the combination of marketing messages and transaction documents.

What is Customer Communications Management?

The CCM Ultimate Guide provides an evaluation of the software market for Customer Communications Management (CCM) solutions. CCM relates to strategies and technologies that are used to optimize the lifetime value of existing customers by optimizing the communications part of customer experiences in order to increase customer loyalty, drive customer advocacy, and increase the customers’ share of wallet by cross/up selling opportunities.