Variable Data

The Ultimate Guide to Variable Data Publishing provides a third-party evaluation of solutions that enable the design, creation, and production of personalized documents.

What is Variable Data?

Variable Data Publishing is a form of on-demand digital printing that produces customized or personalized communications targeted to a specific individual. Within a single document design, elements such as text, graphics, and images are changed from one printed page to the next based on recipient information garnered from a database.