Figure 1: Projection of Photographers Using Film Cameras, 2010

The study indicates that by the end of the decade, 90% of professional pictures will be taken with digital cameras, and less than 40% of professional photographers will still use film cameras. Pro photographers continue to purchase new digital cameras and backs as performance improves; however, falling prices are keeping overall camera revenue flat. The transition to digital is changing the economics and profile of the professional photography industry and is also lowering the barriers to entry and increasing competition. Successful pro photographers in the future will have more automated workflows from capture through publishing, establish a strong Web presence, and diversify their offering to include more post-capture products and services. The prevalence of digital cameras in this industry is increasing, but many professional photographers are struggling with photo editing, management, and printing issues due to the volume of digital pictures taken, the learning curve associated with software, and demands from their clients. Photographers indicate that they are spending more of their time in post-shoot activities and less time marketing and taking pictures.