Introduction

Figure 1: North American Wide Format Digital Graphics Retail Value by Technology ($Billions)

This revenue projection considers several important trends in the wide format digital graphics market that are discussed throughout this study. One of the most important trends influencing this market is the demand for new wide format digital printing capacity, which will introduce further price pressures brought on by increasing competition. New production technologies such as solvent, eco-solvent, and UV-curable inkjet are also enabling market growth by the more cost-effective digital production of signs, banners, and products that were formerly produced using screen or other production printing methods. InfoTrends/CAP Ventures believes that these production technologies will continue to evolve in their ability to meet the demands of the marketplace by reducing the cost of production and improving the durability and quality of these wide format graphic images.   In fact, 40% of survey respondents who expected to purchase or lease a new printer indicated they were most likely to purchase a solvent or eco-solvent inkjet printer.

Figure 2: Which type of digital wide format printer will you most likely purchase?