Industry Trends While demand for prescription drugs remains strong due to our aging population and the increasing use of prescription drugs in treating a broadening array of conditions, this success does not come without a downside. The industry is facing increasing criticism from consumers and governmental entities who fault pharmaceutical companies for their role in the exorbitant rise in healthcare costs.  This scenario creates opportunities for providers of digital document and content management products and services as pharmaceutical companies strive to focus their primary efforts on the nucleus of their businesses (i.e. drug therapy development) and efficiently manage the non-core aspects of their businesses.  Processes, products, services, and support that help pharmaceutical companies improve margins; contain costs; optimize internal efficiencies; create differentiation; streamline communications; better manage, analyze, and disseminate data and information; and respond to opportunities presented in a dynamic global marketplace will be in demand. Key Document and Content Applications in the Pharmaceutical Sector The pharmaceutical industry presents a broad spectrum of opportunities for content and document management providers, including: Document and content creation    Data capture and manipulation    Document communication and transmission    Document and content storage    Document workflow and content management    Information security    Repeated printing of documents such as forms and transaction documents    Document and content revision and modification    Varying levels of customization, personalization, and nationalization/localization The pharmaceutical sector represents a sizeable market opportunity for print, as well as for the sale of paper and electronic-based document-related products and services. Hot Markets for 2004, a report compiled for The Printing Brokerage/Buyers Association (PB/BA International, www.pbbai.net), provides information print demand for the pharmaceutical and medical products sectors. The sector ranks #3 in terms of print potential, with revenues projected to reach $10.8 billion in 2004.