Figure 1: U.S. Professional Photography Inkjet Hardware and Supplies Revenues ($M)

The majority of revenue from the professional photography market (almost $90 million) can be attributed to supplies, but there will also continue to be a valuable printer hardware market among professional photographers. Our research tells us that although inkjet is already a well-established print technology in the professional photography market, there is still room for growth. InfoTrends/CAP Ventures believes that most of the growth in the inkjet market will be due to photographers that print their own work instead of sending it to a lab as well as photographers with dye-sub printers that switch to inkjet. Overall, inkjet hardware and supplies revenues in the professional photography market will increase at a CAGR of 6% to surpass $125 million by 2008. Equipment Satisfaction and Purchasing Plans Users of inkjet-based photo printing systems indicated an overall high level of satisfaction. When asked to rate their satisfaction on a scale of 1 to 5 with 1 being unsatisfied and 5 being very satisfied, users reported they are generally satisfied with the print quality, ease-of-use, and image durability that they get from their inkjet-based photo printing systems. When asked about their future investment plans for a new photo/art/proof printing system, over 60% of survey participants indicated that they planned to make a purchase within the next 2 years.