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  End-Users Voice Opinions About Paper

Introduction

In an effort to learn more about businesses preferences within the 8.1 million ton paper market for cut-sheet paper, continuous forms, and recycled paper, InfoTrends/CAP Ventures launched a new survey in early 2005 which returned a well-distributed range of results from over 570 business respondents.

Questions in the survey covered many aspects of this market including types of paper, paper by type of equipment, recycled paper, continuous forms, and paper expenditures. The results of this survey are now available in a new report entitled End-Users Voice Opinions About Paper. 

People Prefer Color

According to the report, over 70% of respondents indicated they are printing more documents in color than they were two years ago. This is good news for supplies manufacturers. Color equipment uses more consumables and the cost of consumables for these devices is about four times more than traditional black & white output devices. 

Figure 1: Changes of Printing in Color Equipment Compared to Two Years Ago?

How has your printing in color changed compared to two years ago?

With the rise in color placements, it is encouraging for supplies manufacturers to see that printing has not declined for color documents. Based on survey responses, these businesses are trying to get the most use out of their new imaging devices by printing more or about the same as they had in the past.

Paper Usage: Paperless Office on its Way?

While many continue to believe that a paperless office is on its way, the results from our next question refute that claim. Over 95% of respondents are using the same amount or more paper than they had in the past. To consider the reasons for this, one could look to the increased frequency of printing e-mails and Web pages. In addition, the premise of distribute-and-print shifts the responsibility of printing a hard copy of a document to the person receiving it. 

Figure 2: Change in Use of Cut Size Paper Compared to 2 Years Ago

Compared to 2 years ago, how has your use of cut size paper changed?

Most respondents do not expect to change their printing habits in the next two years, with 71% planning to use about the same amount of cut-size paper in the next two years. In addition, nearly a quarter of the respondents expect to increase their use of this type of paper. This is good news for the paper companies because the predictions for a paperless office do not seem to be coming to fruition, at least in the short term.

The preceding is an excerpt from InfoTrends/CAP Ventures’ report “End-Users Voice Opinions About Paper.” The complete document is available immediately. In addition to the full report, InfoTrends/CAP Ventures is offering 3 sub-sections of the report that focus on cut-size paper, recycled paper, and continuous forms. Each report includes the introduction, methodology, definitions, executive summary, and general findings & analysis sections excerpted from the full study as well as the relevant analysis portion. Recommendations, conclusions, and data tables are also included.

To learn more about the reports or to make a purchase, please visit our online store or contact: 

In North America:
Alison Hipp
781-616-2100
alison_hipp@capv.com		In Europe:
Jason Russell
+44 1582 100120
jason_russell@capv.com		In Asia:
Yoshiko Kodama
+81 3 5475 2663
kodama@gsm.to

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