Figure 1: Whether Paper Brand Matches the Brand of Hardware Device (1st Tier) For each of the office devices below do you use paper that has the same brand as any of the brands of hardware that you use?

Figure 2: Whether Paper Brand Matches the Brand of Hardware Device (2nd Tier) For each of the office devices below do you use paper that has the same brand as any of the brands of hardware that you use?

The Use of Toners & Inks  We asked our survey respondents to indicate which brands of toner and inkjet cartridges they use in their machines. Generally speaking, a healthy majority of respondents say that they always or sometimes use the same brand of cartridges as their hardware brand. Respondents with production black & white copiers (70+ cpm) were most likely to say that they never use toner that is the same brand as their hardware. Those with copiers producing 24+ cpm, departmental or high-speed black & white copiers producing 20+ cpm, colour laser printers, and production black & white printers producing 80+ ppm were more likely to always use cartridges that were the same brand as their devices. The responses in this category are likely linked to how many aftermarket toner or inkjet cartridges are available in particular segments. For example, there is still relatively little aftermarket colour laser toner available for colour laser printers. On the other hand, it is easy for users to purchase aftermarket inkjet products such as compatible cartridges and refills or remanufactured toner cartridges for low-end or mid-range monochrome laser printers.

Figure 4:  Use of OEM vs. Aftermarket Cartridges (2nd Tier)