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Developing an Enterprise Content Strategy:
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You Can't Build CRM Without Content



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December 17, 2003
CAP Ventures Demystifies the Multi-Channel Communication Challenge in New Report

The demand for communicating through multiple channels is on the rise, and necessitates the deployment of new technologies and changes in work processes to do so consistently and efficiently. According to recent research by CAP Ventures, published in a landmark report entitled The Multi-Channel Communication Challenge, organizations see multi-channel communications as a significant challenge requiring cultural, technical, and process changes in their current workflow to implement an effective business solution. Half of the organizations surveyed reported executive-level visibility into the challenge, which is one indicator that this is a growing problem.

August 20, 2003
CAP Ventures Launches New Study on Multi-Channel Communications
The methods for a company to deliver content to users have grown incredibly in recent times. From print and fax, to e-mail, the Internet, pages and cell phones, the demand to present information through different channels and formats continues to rise. CAP Ventures will explore the role of dynamic content solutions in leveraging these multi-channel communications in a new study entitled Creating the Conduit for Multi-Channel Communication.

January 22, 2003
New CAP Ventures Report Cites Dynamic Content Solutions as Key Requirement for Customer Relationship Management Initiatives 
According to recent research by CAP Ventures, published today in a landmark report entitled You Can't Build CRM Without Content, 2003 beckons to be a year of widespread integration of dynamic content software systems and CRM. 40% of organizations with CRM programs underway, spanning all industries, are planning for integration this year. Based on this integration, organizations will achieve consistency and economy in their communications and collaborate effectively with prospects, customers, and channel partners through increasingly global demand chains.

 


New Report

The Multi-Channel Communicaiton Challenge

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Click here to view the executive summary

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For more information
contact Stewart MacDonald



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Report

You Can't Build CRM without Content

Read More
Click here to view the executive summary

Learn More
For more information
contact Keith LaVangie

 

 

 



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