The world of visual communications continues to experience rapid change, not just in the influence of technologies that are vying to be dominant, but in end-user applications and expectations as well. Dramatic advances in digital displays, high-speed networking, and content management are creating a new media category for the 21st century - Narrowcasting.

InfoTrends/CAP Ventures defines Narrowcasting as the distribution, management, and display of rich advertising and informational content in public spaces over a high-speed network. These networks are being used to display dynamic images, audio, and video in a wide range of promotional and customer service applications.

Narrowcasting represents one of the most significant opportunities for technology vendors and service providers, but there are many questions that need to be answered: 

• How will the market grow?               
• Where will narrowcasting gain rapid acceptance?               
• Where will it be constrained by cultural, financial, or technical considerations?               
• What companies are implementing narrowcasting and why?               
• Which business’ technology and service models will succeed?

InfoTrends/CAP Ventures’ Narrowcasting Consulting Service provides industry executives with the knowledge tools to successfully participate in this rapidly emerging media opportunity.