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Conference-At-A-Glance 8:30 am
There are new trends in advertising on retail narrowcasting. Included in this discussion are case studies of how advertisers and marketers are using in-store media networks to effectively and creatively deliver their messages.
The goal of retail advertising, marketing and promotion is to put the most relevant message in front of the consumer at just the right time. This is precisely the promise of Retail Broadcasting. Doing so, however, demands integration with factors that define relevance ... from the consumer and retailer point of view. This presentation provides a framework for developing a digital media messaging strategy and for measuring business impact. Examples are provided. 10:00 am Break – Technology Showcase Open for Viewing 10:30 am Customers face many choices on utilizing and implementing narrowcast networks. Hear from a panel of experts with field experience on defining business objectives, systems planning, budgeting, content management, deployment, and compliance issues.
Choosing the right architecture for Narrowcasting can mean the difference between success and failure. Learn how to deploy an end-to-end Narrowcast network with confidence from off-the-shelf components today. Find out how leading edge companies have revolutionized their businesses by deploying intelligent dynamic signage networks to get the right message to the right people at the right time. James Fine from Telecine Multimedia joins Jeff Porter from Scala (a leader in software solutions for dynamic signage) in sharing some real world examples that are captivating, compelling and current.
The Digital Dynamic Signage marketplace is at a critical position in its development. Several large and technically sophisticated roll-outs have occurred in the last 12-18 months which show the viability of the concept. Additionally, recent product improvements coupled with price reductions, make the potentially most costly component of these systems - plasma displays - more powerful and affordable than ever before. Hear about ActiveLight’s perspective on the next 12 months of the signage market, and how we can continue its growth.
This presentation will discuss design issues for creating the right type of content for your audience. Learn about the differences between TV ads and effective retail dynamic signage. Clarity Visual Systems will also explore the nuts and bolts of designing and/or finding appropriate content. Discover how to use contrast and color as they relate to design issues within different display technologies.
The New York/New Jersey Port Authority Trans-Hudson (PATH), in partnership with Nassau Media Partners, have been providing news, public service announcements, train arrival/departure alerts and advertising on 227 PATHVision screens in all eleven PATH stations serving 250,000 daily commuters for the past three years. Sounds great? What went wrong? Nassau Media Partners then teamed up with Clarity Visual to provide the New York Waterway with much the same content, but this time, installed their own dynamic display equipment for an exciting venture that will broadcast to more than 70,000 daily New York Waterway commuters via a system of networked digital displays installed in all the Waterway ferry terminals. The system will also display real-time ferry schedules and emergency information. You will hear from representatives from Nassau Media Partners and the New York Waterway in this "Tale of Two Projects."
Dick will provide an eye-opening account of just some of the ways in which in-store advertising displays and signage stimulate impulse purchases and builds brands. Those responsible for building brands at retail will benefit from hearing results from POPAI’s “Measured Medium” study, including finding on in-store advertising’s respective levels of: proof of placement, cost effectiveness and sales effectiveness. Also presented, results from interviews of more than 1200 consumers concerning what kinds of in-store advertising works best, and how in-store advertising can be utilized to influence up to 70 percent of all brand purchase decisions.
Digital media networks in the retail environment can serve many valuable business applications. Understanding the varied goals of your network will be critical to building a successful program. Unfortunately, many of these applications have very different technical and content programming requirements. We'll discuss what the different applications are, how to support them best, and resolve conflicting goals along the way.
This panel will be an interactive discussion between network operators and technology innovators regarding their systems, services and experiences. Learn about the different advertising models, branding opportunities, content, technical and hardware issues, and implementation options.
This wrap-up session will present data on the size of t he U.S. narrowcasting industry, its growth experience and key implementations in 2002, and projected growth over the next several years. Key retail and public spaces segments will be identified and discussed. Key industry trends and key opportunities and obstacles will also be analyzed.
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