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The methods for a company to deliver content to users have grown incredibly in recent times. From print and fax, to e-mail, the Internet, pages and cell phones, the demand to present information through different channels and formats continues to rise. InfoTrends/CAP Ventures will explore the role of dynamic content solutions in leveraging these multi-channel communications in a new study entitled Creating the Conduit for Multi-Channel Communication.
The research will include 250 interviews with IT and line of business professionals from small, medium and large organizations across industries. InfoTrends/CAP Ventures will use web-based survey techniques to explore the respondents’ current and future plans related to multi-channel communication endeavors. The questionnaire will include questions related to: business drivers for delivering content through multiple channels, problem ownership and funding, current and planned technology investments, and workflow and cultural changes necessary to meet multi-channel communication goals. Customer Benchmark Profiles
An integral part of this Special Report will be “Customer Benchmark Profiles," which describe organizations that are using dynamic content solutions in innovative ways to support multi-channel communication initiatives. There is a sponsorship opportunity for organizations that can provide customers with interesting cross-media publishing stories who are willing to share the details of their projects, implementations, successes, and lessons learned.
This Report will contain six to ten Customer Benchmark Profiles, based upon evaluating the merits of the implementation and level of detail available from the customer/vendor. The profiles will not be high-level case studies, but rather analytical stories with qualitative and quantitative information provided within the context of the report. To ensure quality, potential organizations for the profile must be delivering information through a minimum of two channels and be able to discuss deployment and process changes, as well as expected versus actual quantitative and qualitative benefits of their multi-channel initiative.
In addition to being an integral part of the Special Report, the Customer Benchmark Profiles will also be published as standalone report excerpts, to which the sponsoring vendor will be given rights to distribute in electronic and print formats.
To learn more about the report or to become a sponsor, please contact Keith LaVangie at (781) 871-9000 ext. 132.
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