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Commercial Digital Display Systems: The Worldwide Market Outlook for Narrowcasting


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In 2002, InfoTrends/CAP Ventures published Narrowcasting: The Opportunity for Networked Displays and In-Store TV, the first in-depth research report on the narrowcasting industry. Since publishing this landmark report, we have seen numerous companies entering or exiting the industry, significant advances in hardware and software, and a substantial improvement in the macro economy and advertising spending.

InfoTrends/CAP Ventures has updated and expanded the original narrowcasting study with new primary research, worldwide market forecast, and additional market segments.

The study provides technology vendors and service providers with critical information to support their product planning, marketing efforts, and ability to attract new capital investments. It contains insights and technology analysis that will be of great value to corporate IT professionals responsible for internal digital signage, displays, and related communications tools. It will also provide retailers, other public space operators, brand managers, and advertising professionals with an in-depth understanding of the opportunities presented by this relatively new medium along with keys to a successful deployment, and pitfalls to be avoided.

Key Findings

  • Narrowcasting revenue is currently valued at $452 million. InfoTrends/CAP Ventures expects this     market to experience a CAGR (Compound Annual Growth Rate) of over 20%, reaching $1.3     billion by 2009.
  • Sales of hardware, software, installation and integration services, and support for all commercial     display applications totaled nearly $1.7 billion in 2004.
  • For networked display systems in retail and public spaces, network operation / management     services and advertising revenues generated an additional $413 million.
  • This industry is expected to demonstrate a CAGR in excess of 25% over the next five years.
  • The list of industry vendors continues to change as companies leave and enter the industry, but is     increasingly becoming segmented into a few leaders and a larger number of companies still     working to create traction and critical mass.
  • Over the next five years, cost-effective LCDs will be the most popular technology for digital     signage applications because of their longevity, reliability, low power consumption, and attractive     price point.
  • Learn More Today!

    InfoTrends/CAP Ventures’ study is available immediately for purchase. To learn more about the report or to make a purchase, please contact Scott Phinney at (781) 616-2100, ext. 123 or via e-mail at scott_phinney@capv.com.


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