Introduction

The $55 billion global label printing industry is in the early stages of a significant transformation that will create major opportunities for technology vendors and print service providers. InfoTrends/CAP Ventures is launching a new multi-client study entitled The Global Digital Label Printing Opportunity, to address this emerging opportunity.

Project Objectives

The overall goal of this new study is to help production printing equipment, supplies, and software manufacturers understand the nature and extent of the opportunity that POD label printing presents, and how to address that opportunity most successfully. With this in mind, the study will:

Who Should Subscribe

The Global Digital Label Printing Opportunity will be valuable to four main categories of companies:

Within these companies, managers responsible for marketing existing equipment, supplies, and software will benefit, as will managers charged with the design and development of new products.

Project Deliverables

InfoTrends/CAP Ventures will conduct extensive analysis of the desk research, in-depth interviews, and structured surveys to develop a comprehensive understanding of the opportunities and issues for equipment vendors and service providers. Clients will receive a combination of reports, presentation materials, and research data for senior management, product managers and planners, and sales and marketing executives. The material will include:

Getting Started