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Document & Content Solutions: The Professional Services Opportunity


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Documents and content are an essential part of nearly all business processes. They affect how organizations communicate, officially record and reference transactions, and capture information for later use. The growing interest in document and content-based solutions is driven by numerous business needs and initiatives.

To address these needs, organizations implement a variety of technologies. A single product rarely satisfies the entire need, and implementing a solution is never as simple as deploying new hardware and installing new software. A range of professional services are required to sculpt the technologies into real solutions from which organizations can directly derive business benefits.

To that end, organizations utilize their own IT resources to implement, integrate, and deploy document and content-based solutions. They often supplement this effort with external resources, and sometimes nearly completely outsource the services. Our research has shown that organizations turn to many different sources for assistance, including the technology providers, system integrators, professional service firms, full solution and managed service providers, and consultants.

This is a fragmented market, with many hands in the pot. What factors do companies consider when procuring external professional services? What is the balance of strategic, advice-oriented consulting versus hands-on implementation experience that companies prefer to buy? How important is an understanding of the business process that is driving the need? What type of organization is best positioned to capitalize on this opportunity?

The primary objectives of InfoTrends/CAP Ventures’ study are to profile the document and content professional services opportunity and the provider landscape, and to identify the practices and strategies required for successful market engagement and deployment. This study will provide the foundation to effectively target and sell to this growing market segment.

Project Scope

InfoTrends/CAP Ventures’ study will answer the following questions:

  • Which aspects of document and content projects do organizations need external professional     services for?
  • Which specific skills are most needed for projects?
  • In which technologies and standards must a provider be proficient?
  • Which factors are considered more important when an organization compares professional service     providers?
  • What business and solution domain expertise is valued most?
  • How important are global capabilities?
  • Who is involved in determining which professional service providers to hire? Who makes the final     decision?
  • What is the landscape of service providers?
  • Which perceptions exist based on past experiences in working with various types of (or specific)     service providers?
  • How do companies want to purchase services? Do they prefer fixed price, time and material,     value-based solution pricing, technology & services from one provider, etc.?
  • How are service providers measured?
  • Which factors determine if a complete solution should be outsourced as a managed service?
  • Who Should Subscribe?

  • Document and Content Solution Providers
  • Managed Service Providers
  • IT and System Integration Service Providers
  • Technology Vendors with document and content-related products
  • CIOs, IT Directors, and others involved in purchasing professional services for document and     content solutions

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