On demand printing has brought about a fundamental change to the printed document and the process for creating and distributing printed information. Despite the growing acceptance of on demand printing, the application with the biggest potential market value has barely been realized. This application is the ability to version, customize, and personalize documents to reach customers on a "one-to-one" basis. The complexity of implementing such programs, a lack of understanding of the enabling technologies, and the difficulty involved in communicating and measuring its potential benefits are major barriers to widespread implementation.

InfoTrends/CAP Ventures will conduct a major market research study to provide the critical information and analysis necessary to develop the market for personalized print on demand systems and services.