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North American Professional Photography Market

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Professional photography is a large, fragmented industry undergoing significant changes in all segments. With the widespread adoption of digital cameras over the last five years, many photographers are seeking opportunities to provide new services, improve their productivity, reduce costs, and extend their reach to new markets. At the same time, many new professional and semi-professional photographers are penetrating the market as technology lowers the barriers to entry.

For technology vendors, the digital professional photographer is a lucrative and important market. These professionals typically purchase high-quality devices at premium prices on regular intervals. The new digital professional photographer must make many decisions about what services to provide and what tools to use. As the professional photography business becomes entirely digital, there are significant opportunities for vendors and service providers to displace traditional methods and create new revenue streams.

  • Design
  • Workflow
  • Image capture
  • Studio management
  • Editing
  • Rights management
  • Printing
  • Web-based services (e.g. marketing, ordering, photo management)
  • Vendors need a detailed understanding of the professional market to identify emerging opportunities, guide their product development efforts, and support their marketing programs. InfoTrends/CAP Ventures is conducting a comprehensive and detailed analysis of the North American professional photography industry to provide technology vendors with detailed, objective, and cost-effective information on this important market.

    Project Objectives

    The study will provide camera, printer, software, supplies, and service providers with critical information to support their marketing efforts, product planning, and distribution initiatives. Key information objectives of the study are outlined below:

  • Segment and profile the North American professional photography industry
  • Understand the use of technology and services
  • Size and forecast the market for key products (units, revenue)
  • Assess purchase intentions and brand preferences
  • Understand use of channels
  • Understand critical issues, priorities, and requirements
  • Identify opportunities and strategies for technology vendors
  • Getting Started

    To learn more about the study or to sign up as a participant, contact Matt O’Keefe at (781) 616-2100, ext. 115 or via e-mail at mokeefe@infotrends-rgi.com.

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