The printing industry in China is growing at a much higher rate than more mature economies such as North America, Japan, or Western Europe. Estimates of growth in printing revenue vary, but they averaged 19% per year between 1999 and 2004.

This growth in the Chinese market presents significant opportunities and threats. For equipment and supplies vendors, this growth represents an opportunity for incremental growth. For print service providers, it represents new competition and new opportunities for partnerships.

InfoTrends/CAP Ventures is launching what is perhaps the most comprehensive study of the Chinese production printing market and the opportunity for digital printing technology ever undertaken. In addition to evaluating the current state of the Chinese market, this landmark study will provide a forecast through 2010. This study will enable subscribers to gain a solid understanding of China’s market structure and opportunity. It will enable you to make more informed decisions about China in the years ahead.

This study examines the full range of the production printing opportunities in China. This includes the commercial printing market, from small quick printers to large commercial printers. It includes digital printing, copy shops, quick printers, in-plant operations, and specialists such as book or forms printers.

This comprehensive study will include data from production printers in China that will capture current state and future plans. The study will provide qualitative data on the growth of the market, brand preferences, and purchase intentions for a variety of equipment and services that are outlined below.

The study will include surveys with over 400 production print providers, who will complete an extensive survey. The results will provide insight into the speed and nature of the migration to modern printing equipment and integrated workflows, the adoption of CTP, and the opportunity for digital printing. It will provide a forecast for digital equipment, software and professional services, and market sizing data that is consistent with existing InfoTrends/CAP Ventures forecasting.

Project Objectives

The market opportunity in China is broader than just the “digital printing” market, as the industry structure and requirements of the Chinese market require greater quantification to better understand the market opportunities in China.

InfoTrends/CAP Ventures’ study will address the following questions:

Who Should Subscribe

Print Equipment Vendors and Suppliers

Software Solutions Providers to the Graphic Arts Industry

Commercial and Quick Printers Interested in Developing a Chinese Production Printing Strategy

Financial Institutions

Project Deliverables

This study will include extensive analysis of our desk research, personal interviews, and the survey data used to develop a comprehensive understanding of the opportunities and issues presented by the Chinese production printing market. The research will clearly define and detail this market, evaluating market size and potential moving forward.

Subscribers will receive a combination of reports, presentation materials, and data for senior management, product managers and planners, and sales and marketing executives. The material includes:

Getting Started

For more information on the study or to sign up as a participant, contact Alison Hipp at (781) 616-2100, ext. 126 or via e-mail at alison_hipp@capv.com.Early subscriber discounts are available until January 20, 2006.