This study examines the future of direct mail and transaction documents in the United States. It is a follow-up to our landmark 2003 study entitled The Future of Mail and Transaction Documents and our 1997 study entitled The Internet and the Future of Transaction Documents. This study is designed to provide statistically significant data to print providers; companies that sell printing, finishing, and mailing equipment; software providers; and businesses that provide alternate services such as electronic bill presentment. The findings will also be of interest to providers of CRM (Customer Relationship Management) tools, providers of paper and pre-printed forms, and those who sell printers to the consumer market.

This study focuses on customer-facing applications such as direct marketing, billing, and related issues such as customer support and fulfillment. It will investigate consumer behavior and preferences, discuss print provider expectations, and review the plans of those who generate these documents.

Project Objectives

Project Deliverables

InfoTrends will conduct extensive analysis of the desk research, personal interviews, and surveys to develop a comprehensive understanding of the opportunities and issues for document technology and service providers.

Technology Providers

Clients will receive a combination of reports, presentation materials, and data for senior management, product managers and planners, and sales and marketing executives. The material will include:

Service Providers

Service providers will receive a detailed written report (approximately 300 pages) with text, charts, and graphs addressing the objectives of the study. Key elements will include:

Corporate End-Users

Corporate end-users will receive a detailed written report (approximately 300 pages) with text, charts, and graphs addressing the objectives of the study. Key elements will include:

Getting Started

For more information on the study or to sign up as a participant, contact Scott Phinney at +1 781 616-2100, ext. 123 or via e-mail at scott_phinney@infotrends.com. Early subscriber discounts are available until May 31, 2006.