House brands, alternatively called store brands or private brands, are becoming ubiquitous. Products currently available under store brands include new and remanufactured inkjet and laser cartridges for use in machines from all major OEMs (vendors with 1% share or greater). With the rapid growth of home photo printing, resellers are starting to offer store brands of inkjet photo papers and other high-value inkjet products.

The objectives of this study are to understand the impact that house brands have on OEMs and aftermarket supplies, as well as the opportunities for the channels. We will forecast those changes and offer strategic recommendations for supplies vendors and resellers to either cope with or take advantage of the changes that are coming.

Project Objectives

This study is designed to help OEMs, third-party aftermarket supplies vendors, and leading imaging supplies resellers understand the impact and opportunity for house brand imaging supplies.

Who Should Subscribe

Project Deliverables

There will be extensive analysis of the desk research, personal interviews, and structured survey to develop a comprehensive understanding of the opportunities and issues associated with house brand imaging supplies. Clients will receive a combination of reports, presentation material, and research data for senior management, product managers and planners, and sales and marketing executives. The material will include:

Getting Started

For more information on this study or to sign up as a participant, contact Scott Phinney at +1 781 616 2100 ext. 123 or via e-mail at scott_phinney@capv.com. . Early subscriber discounts are available until September 15, 2005.