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Download Prospectus (Acrobat PDF File)
Download Table of Contents (Acrobat PDF File)
Is print in decline in the face of non-print alternatives? What impact is outsourcing and contracted print services having on the print market? How interested are corporate customers in 1:1 printing and other services? Will run lengths continue to decline? Is digital print quality sufficient to meet most needs? How interested are corporate buyers in Web-enabled job submission tools? What is the impact of non-professional buyers? Are e-procurement and strategic sourcing initiatives becoming standard corporate policy?
Corporate print customers of the 21st century are presented with a number of communication options that were not available to their earlier counterparts. The traditional offset printing and publishing industry is being displaced by technological advancements that include workgroup and desktop printing, as well as wireless technology and the Internet. Digital technologies enable business communication tools enhanced by customization, personalization, digital distribution, and on-demand printing. The print buying process itself is changing rapidly as e-procurement, strategic sourcing, and other technologies eliminate geography and time restrictions.
In the book entitled Blur: The Speed of Change in the Connected Economy (Warner Books 1999), authors Stan Davis and Christopher Meyers speak about the merging of products and services resulting in the delivery of “productized services” and “servicized products.” The printing industry is not immune to this trend. Increasingly, print service providers are finding that just selling ink on paper is not enough. Customers are looking for ways to improve work processes and reduce costs. Many customers are looking for fewer suppliers that can offer a wider range of products and services. The print service provider has a unique opportunity in this environment to expand the portfolio of products and services to meet this wider range of customer needs, while extracting as much revenue from the print supply chain as possible.
Project Objectives
The following are the basic questions that InfoTrends/CAP Ventures’ study entitled The New Corporate Print Customer: A Profile of a Market in Transition aims to answer:
What is the profile of today’s print market? Who is buying print and how much print are they buying? What is the share of total corporate revenue spent on print? How has this changed over the past five years? What will the market look like in the future?
What are the changing patterns in print sales volumes by application? What are the key applications in each major vertical market? How are the print applications themselves changing?
How are technological trends impacting the print-buying process? How are corporate e-sourcing and e-procurement initiatives impacting the corporate print-buying process?
What are the current and future trends in internal versus external print spending? What is the current and projected impact of outsourcing, including facilities management, on corporate print procurement?
What are the changing patterns in print sales volume by print technology? In each major vertical market, where are the biggest opportunities for color digital printing and variable data printing?
What share of print will become obsolete, by application and by vertical market?
What are the current and planned expenditures on ancillary, non-print services?
What do corporate managers and print providers say about the current market, and their expectations for the future? How can print service providers leverage current trends for growth?
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