Download Prospectus (Acrobat PDF File)
Companies are reaching the realization that mass communications techniques are not the best way to establish enduring relationships with customers. They want solutions that will communicate to large audiences…one person at a time. Not only do they want to promote products in a very personal way, but they also want solutions to customize technical information and support literature and insure that transaction documents can become marketing documents. With the rapid adoption of e-commerce and the Internet, corporations also want solutions that deliver business communications in either hardcopy or electronic form. This three part study examines in detail the tools and techniques that are making “one-to-one” communications a reality. It includes the analysis of the opportunities for personalized published materials (documents used to educate and provide information); targeted promotional literature (communications used to sell, attract, and promote products and services); and techniques for improving the value of transaction documents (documents used to invoice, notify and summarize activities). Of equal importance, the study profiles and positions the capabilities of the leading application software in each respective market segment. Case histories are incorporated that share successful implementation scenarios. Finally, a complete operations analysis of a select subset of application software in each category is included. This report, provided by InfoTrends/CAP Ventures, is the first in the industry to give major corporations the complete picture of the “one-to-one” communications marketplace and the tools available for successful implementation.
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