Photo merchandise, ranging from calendars and photo books to greeting cards and novelty items, is an important growth segment of the imaging industry. This fast-growing market has been fueled by the explosion of digital photos, digital printing technologies, and e-commerce. Consumers can now easily create new photo products and gifts that express their personality and provide “utility” beyond a typical 4” x 6” print.

Despite the rapid growth of the photo merchandise, this market has numerous challenges that industry players must better understand, including:

InfoTrends is conducting a detailed study of the photo merchandise market to provide technology vendors, imaging service providers, and other industry players with the information and insights they need to capitalize on this growing opportunity.

This study is designed to provide companies that are interested in the North American photo merchandise market with critical business planning information. It will:

InfoTrends will conduct extensive analysis of the desk research, the in-depth interviews, and the structured survey to develop a comprehensive understanding of the market’s opportunities and issues. The project deliverables will include:

For more information on the study or to sign up as a participant, contact Matt O'Keefe at +1 781 616-2100, ext. 115 or via e-mail at matt_okeefe@infotrends.com. Early subscriber discounts are available until July 14, 2006. Clients that sign up early can also provide input and review of the structured surveys.