“Key to success in this market is the ability to provide comprehensive solutions that are accurate, flexible, innovative, and help reduce expenses while delivering significant value to the organization,” commented Holly Muscolino a Director at InfoTrends. “Service providers should focus in on important trends such as automation, the Internet, and security and marketing collateral.”

Increasingly, travel and hospitality organizations are exploring areas that lend themselves to automation to eliminate the need for additional manpower and reduce the frequency of costly errors. Digital document and content management providers have an opportunity to help these companies manage, analyze, package, and distribute information; identify opportunities for automation; and develop internal processes that further improve operating efficiencies and effectiveness.

The Internet has become an integral component in transacting business in the travel and hospitality sector, more so than in many other industries. This requires that travel and hospitality companies integrate programs and procedures for managing data and content to support e-commerce – in data and content management, communications, correspondence, marketing, and overall information flow.

“Providers who can empower travel and hospitality organizations in using the Internet as a transaction and communication vehicle will assist these businesses in developing a more aggressive position versus their competitors,” continued Muscolino.

The need to manage sensitive information is critical to the travel and hospitality sector. They will benefit from products and services provided by digital document and content management providers that have experience in developing safe document workflow products and practices and managing secure electronic environments where they are needed.

Travel and hospitality businesses are continually marketing their products. The benefits of capabilities such as electronic data management and distribution, electronic document storage and distribution, imaging, and print-on-demand are crucial to organizations focused on promoting products and services, growing their business, maintaining information and document integrity, and optimizing operating efficiencies.

InfoTrends’ new white paper entitled Travel and Hospitality Industry: The Document Services Opportunity analyzes the scope and size of this industry, identifies key trends and issues, and discusses the applications for digital and electronic management and delivery of business documents and information. The document also provides an industry resource listing to assist in developing sales and marketing strategies.

The complete white paper is available immediately to clients of InfoTrends’ Production Workflow Solutions, Dynamic Content Software Strategies, and On Demand Printing & Publishing Consulting Services. To learn more about the report or to make a purchase, please visit our online store or contact Nicole Shown at +1 781.616.2100, ext. 207 or nicole_shown@infotrends.com.

InfoTrends is a strategic consulting firm for providers and users of business communication technologies and services. We deliver key research, analysis, forecasting, benchmarking, and strategy recommendations to make a competitive difference in our clients’ businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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