GMC Software Technology announced its speaker lineup at Xplor’s Global Conference and Vendor Forum (March 17-19, 2010 in Tampa Bay, Florida). Sessions topics include TransPromo, multi-channel communications, social media communications, and improving ROI on database marketing, delivered by executives from GMC Software Technology as well as other noted industry experts. Session descriptions and schedules include:

• TransPromo: A Buried Treasure in Customer Communications (March 17; 8:30 to 9:20 AM): Michael Bucka, General Manager at GMC Software Technology, will provide a rare glimpse into trends from the transactional and variable data printing market in Europe as it applies to the banking and insurance industries. In addition, the session will review why TransPromo has been successful in terms of cost savings and considered the “buried treasure” in customer communications. 
• Multi-channel and Social Media Communications (March 18; 10:30 to 11:30 AM): To effectively reach customers, companies must now consider new mediums that reach the next generation of audiences that are more demanding, always connected and are barraged with 250 to 3000 marketing messages a day. During this session, Scott Baker, Vice President of Worldwide Business Development, will explore the challenges facing organizations with respect to customer-based communications and trends in multi-channel and social media communications. 
• TransPromo: A Cost Effective Way to Drive New Revenue (March 19; 2:30 to 3:20 PM): Scott Baker will also present a session on how companies can reduce overall costs and generate extra income through TransPromo marketing campaigns. 
• Ideas to Improve ROI On Statement and Database Marketing Programs (March 19; 3:30 to 4:30 PM): Roger Gimbel, EDP and noted industry expert, will provide a review of a successful TransPromo campaign case study produced by SynQ Solutions. The session will also explore how database segmenting, statement design, and use of PURLs have positively affected the response rate for this TransPromo campaign.

GMC Software Technology will also be an active participant in Xplor’s Vendor Forum, demonstrating its latest solutions for designing, managing, and producing highly personalized customer communications.