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Senior Research Analyst Matt Swain is a Senior Research Analyst for InfoTrends’ TransPromo Service. He is responsible for providing market and forecast analysis, developing content for the service and related projects, covering and reporting on industry conferences and advances in the TransPromo space, and offering ongoing client care and inquiry response. Mr. Swain first joined InfoTrends as part of the company’s On Demand Printing & Publishing Consulting Service. Prior to joining InfoTrends, he conducted market research for Barb Pellow, provided Print-On-Demand marketing support at the corporate offices of Standard Register, and was employed as an electronic printing lab technician at FLEXcon. Mr. Swain received a Bachelor of Science in Imaging and Photographic Technology as well as a Master of Science in Print Media from the Rochester Institute of Technology. His Master’s thesis, entitled “Changes in Media Mix for Leading National Advertisers (2003-2005),” provides the foundation for his insight into current trends in the advertising industry. Expertise:
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