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While mobile printing might seem like the ideal solution for today’s mobile worker, the idea sounds better on paper than it does in practice. The reality is that the mobile printing landscape is very confusing for the end-user. There are different solutions for different mobile operating systems, printers, and file formats. Some solutions require a computer, some necessitate cloud storage, and there are some that require specific apps. With so many different types of mobile printing offerings available, it is no wonder that most mobile users do not print from their mobile devices. Please indicate why you do not print from your smartphone, wireless computer, or other mobile device Source: Mobile Knowledge Worker: Emerging Opportunities; InfoTrends 2011 Although it is critical to convince the IT decision-maker about the benefits of mobile printing, it is equally important to convince the end-user. The “consumerization” of IT means that mobile print is less likely to be enterprise driven and that employees across departments will have a greater role in IT and mobile printing-related decision making. In this case, user-friendly offerings are key. The modern consumer has come to expect simplicity and ease-of-use with product offerings. Simplicity ensures that users will need minimal training on mobile printing which will further encourage usage and an overall positive experience for the end-user. InfoTrends’ Is Printing from Mobile Devices Ready to Take-off? presents various mobile printing solutions that are available to the end-user as well as offers key recommendations to help print solution providers simplify offerings, communications, and education to foster mobile printing. For more information, please visit our online store or contact Stephanie Tose at 781-616-2103 or stephanie_tose@infotrends.com. |