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Transforming Textile Printing



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Introduction

The potential for digital printing to influence the $165 billion printed textile market has long been promised, yet less than 1% of printed textiles are digitally printed today.

InfoTrends believes the time has finally come for digital technologies to significantly influence this market and is developing this multi-client study to answer key questions.

Digital printing has broken through from the proofing and prototyping market and is now viable for short-run production. The dominant production processes today are analog flatbed and rotary screen presses. Work currently produced on flatbed screen textile presses is now well within the capabilities of the latest generation of digital textile printers.

Demands from clients are also changing, and the combination of new demands and the technologies to meet them will transform the market. Understanding that transformation is crucial to being able to profit from it. We believe examples from adjacent printing markets such as VistaPrint and Mimeo in commercial printing, Build-a-Sign in signage and Ingram in books show the potential of digital printing to disrupt this market.

Project Objectives

This study will provide insight into the support your customers require in this channel and provide strategic support regarding how to move forward with initiatives in the textile space.

  • Determine outlook for analog to digital transition in the textile printing market
  • Gauge outlook for demand for digital textile production in different fabric segments (fabrics for garments, interiors, industrial textiles)
  • Identify adoption barriers and pain points in current processes and validate enabling
    technologies to help subscribers compete more effectively
  • Provide insight about the support end users require, provide strategic support and go-to-market recommendations

Analysis & Project Deliverables

InfoTrends will conduct extensive analysis of the desk research and in-depth interviews to develop a comprehensive understanding of the opportunities and issues for digital textile printing.

Clients will receive a combination of report, presentation material, and research data for senior management, product managers and planners, and sales and marketing executives.

The material will include:

  • Executive Summary with key findings, and recommendations
  • Detailed written report with text, charts, and graphs
  • Market sizing and five year forecast 2011-2016
    - Hardware
    - Ink
    - Retail value
  • Technology supplier and demand driver profiles
  • Regional/country profiles detailing number of organizations, products and markets

Getting Started

For more information on the study, contact Scott Phinney at +1 781 616 2123 or
via e-mail at scott_phinney@infotrends.com.

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