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“The Narrowcasting NY Forum really helped me to get a much better perspective of where narrowcasting and dynamic digital signage is today. This information will help me a lot in future decisions.” – Barry Wise, Wise Retail Consultants “Nice show…concise…well done and timely. Get me back next year!” For the second time this year, the forum sessions and exhibits attracted an array of industry leaders, technology implementers, and users from all areas retail and advertising. The buzz was strong and energy was high as attendees shared their experiences throughout the day. Featured presentations were provided by companies including ActiveLight, Clarity Visual Systems, CoolSign by Adspace Networks, Premier Retail Networks (PRN), Scala, and Visual Circuits. Each speaker’s presentation identified key challenges that the companies are faced with. The message was clear: traditional media is continuing to fragment. “As an industry, we are selling a new way of marketing. There is a fine line between dictating and helping. The key challenge lies in convincing retailers that they must change their own long-established timelines, work processes, and even their thinking to benefit from this new medium. Effective digital content management will become increasingly important as the industry continues to grow,” explained If you did not have the chance to come to CAP Ventures is a strategic consulting firm for providers and users of business communication technologies and services. We deliver key research, analysis, forecasting, benchmarking, and strategy recommendations to make a competitive difference in our clients’ businesses. Additional information about CAP Ventures is available on the Web at www.infotrendsresearch.com.
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