(Weymouth, MA) December 06, 2006… According to a new InfoTrends survey of over 1,500 European consumers who print digital photos at home, 63% of respondents said that they most often printed their digital photos at home compared to other options for photo printing. Online printing services and retail printing were the second and third most used locations, respectively.
72% of respondents believe that home printing is faster and more convenient than other alternatives except when it comes to large print volumes. Retail photo printing services are considered most convenient for larger photo printing jobs. Over half of our survey respondents also believe that retail photo printing in its various formats offers a better quality print.
According to Norah Seery, a Director at InfoTrends, “This may be because respondents perceive home printing as an amateur solution compared to commercial photo printing options, even if they are happy with the quality of the photo prints that they are producing at home.”
On average, respondents indicated capturing 67 digital photos per month and printing out 25% of those photos taken. 10 x 15 cm is the most popular size for photos that are printed at home, reflecting the fact that this format is now widely available for purchase in the retail environment. A4 papers account for 16% of the total and remain popular amongst users who like larger pictures or want to print more than one photo on a single page.
In terms of what brand of photo printer people are most commonly using, HP leads the way in terms of market share. Epson, Canon, and Lexmark are also popular for printing photos at home. “There is a link between brands of printers owned and the supplies brands that are chosen—HP, Epson, and Canon represent half of the brands used by respondents,” commented Ms. Seery.
These findings indicate that many users do prefer to use the same brand of paper as their device, despite the large numbers of alternative brands on the market and the special offers that often come into play with these papers. On the cartridge side of the market, there is an even stronger connection between printer brand and cartridge brand. This is to be expected, since the alternative to an OEM branded cartridge is a refilled or compatible ink product.
InfoTrends new study entitled Photo Printing in the Home examines why photos are printed, how often printing takes place, the number of photos that are produced, the size and type of media used, and the preferred brands for inkjet papers and ink cartridges. The study takes a look at home printing and other methods that are used to process digital photos such as retail locations, kiosks, and online photo printing sites.
Research for this study was conducted in the Summer of 2006. Respondents to this survey came from households in France, Germany, Italy, Spain, and the United Kingdom. The complete study is available for purchase immediately. For more information about this study or to make a purchase, contact:
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.
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