(Weymouth, MA) February 21, 2011 . . . InfoTrends’ worldwide digital camera forecast projects that the worldwide digital camera market will grow to 142 million units by 2015. Low household penetration in emerging markets combined with greater availability and lower prices for digital cameras will be the primary drivers for long term growth in unit sales, with China expected to achieve particularly notable growth through 2015.

Mette Eriksen, Director of InfoTrends’ Digital Photography Service, states, “All vendors need to have their strategies in place for emerging markets. Those players that have a sound understanding of how emerging markets behave will be the volume winners.”

In the mature markets, such as North America, Western Europe, Japan and some Asian countries, innovation will be the driver for replacement sales. One advancement that would entice many consumers to upgrade is connectivity with other devices in the digital imaging landscape. Connectivity is more than something that would be nice to have, however, as digital cameras are under threat from smartphones and camera phones, which enable instant, seamless, and easy sharing of photos. Vendors will need to work with technology and service partners to ensure that digital cameras are as well connected as smartphones and camera phones to make certain that their products remain superior to these devices.

InfoTrends’ 2010 Worldwide Consumer Digital Camera Forecast provides information for North America; Eastern Europe, Western Europe, Asia Pacific, China, India, Japan, and Latin America. This report highlights new opportunities for growth and considers technology trends that will impact the market in the coming years.

This forecast is available for purchase. For more information visit InfoTrends’ online store or contact Robyn Wuori at +1 781 616 2100 ext. 103 or e-mail robyn_wuori@infotrends.com.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

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For media inquiries contact Robyn Wuori at +1 781 616 2100 ext. 103 or robyn_wuori@infotrends.com.