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InfoTrends Forecasts Strong Growth Rates for Photo Merchandise, Market Education and Pricing will be Key to Driving Market Growth


(Weymouth, MA) August 30, 2011…InfoTrends has released its U.S. Consumer Photo Merchandise Market Forecast: 2010-2015. InfoTrends projects that the photo merchandise market will grow substantially over the forecast period, reaching $2.2 billion in revenues by 2015. Photo books will contribute the most to overall revenue and will experience the largest growth numbers. Increasing penetration into the mass market through marketing and promotional efforts will be key to driving photo merchandise growth over the next few years.

David Haueter, an Associate Director at InfoTrends commented, “Attracting more first-time buyers into the photo merchandise market will be essential to success.  InfoTrends consumer research data shows that, in 2010, only 32% of survey respondents had purchased any type of photo merchandise in the past year. This was an increase over 2009 numbers (25%), but there is still nearly 70% of the population that have not purchased photo merchandise in the last year.”

For vendor to be successful, they must have attractive and competitive photo merchandise product offerings. They also must have marketing efforts in place that clearly show the benefits of these products to their customers and must be in a state of constantly looking ahead to determine what products their customers will want or what types of new design or product features will appeal to them. Vendors must also be considering how to improve the workflow process that is involved with the creation and ordering of photo merchandise items to make it simpler for their customers.

Haueter continued, “There are challenges involved in being successful in this market, but InfoTrends has a very positive outlook on the long-term health and growth of this market, as it gives consumers a creative outlet for doing things with their photos. This makes photo merchandise very appealing to photographers of all ages and skill levels.”

InfoTrends’ U.S. Consumer Photo Merchandise Market Forecast: 2010-2015 covers photo merchandise in terms of units, revenues, and impressions for the following product categories:

  • Photo books
  • Photo greeting cards
  • Photo calendars
  • Specialty photo items, which include:
    - Enlargements greater than 8” x 10” in size
    - Posters
    - Framed photo prints
    - Photo collages
    - Fine-art photo prints on canvas

The forecast is available immediately for purchase. For more information visit our online store or contact Matt O’Keefe at +1 781 616 2115 or e-mail matt_okeefe@infotrends.com.

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.

Copyright 2011 InfoTrends. All rights reserved. Reproduction or reuse of InfoTrends materials is strictly prohibited without prior written consent.

For media inquiries contact Allison Jones at +1 781 616 2100 ext. 208 or allison_jones@infotrends.com. 

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