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PSDA Announces Educational Distribution Agreement with InfoTrends, Offers Members Access to Comprehensive Set of Educational Tools


(Chicago, IL, and Weymouth, MA) April 18, 2012 — PSDA, the exclusive nonprofit professional association dedicated to enhancing the success of the business communications distributor channel, is pleased to announce that, effective immediately, it will begin offering members access to a comprehensive set of educational tools from industry consultants InfoTrends. Members will be able to access InfoTrends’ in-depth research reports, e-learning training programs and Ultimate Guide Online buyer’s guide through its web portal. As part of the agreement, PSDA members will be eligible for member discounts on each program. InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.

“Our mission at PSDA is to help our members drive growth in their businesses by providing relevant and timely information through Print Solutions magazine, the Print Solutions Conference & Expo, PSDA On-Demand Training and other resources,” said Matt Sanderson, PSDA Executive Vice President. “By adding InfoTrends’ educational tools to our portfolio of member offerings, PSDA becomes a stronger and more complete resource for distributors and channel partners. We are very pleased to be working with InfoTrends to provide our members access to these innovative new products.”

Under the agreement, PSDA members will be able to purchase reports from InfoTrends’ robust library at a 15 percent discount. InfoTrends’ deliverables focused on the production printing and digital imaging markets will now be available for purchase directly through the PSDA website. Reports offered consist of market forecasts, research and analysis on the latest trends and issues in these industries, written by InfoTrends’ expert industry analysts. These reports deliver powerful insights into the forces that are shaping the market, providing professionals with the information they need to make effective decisions that foster business growth.

InfoTrends’ web-based e-learning training programs offer a self-paced curriculum with guided audio and engaging interactive exercises that are available 24 hours a day — at an affordable price. InfoTrends currently has two comprehensive training programs available: Customized Communications Sales Training and Introduction to Digital Color. Each program can be purchased for $399, or the user can purchase individual courses for $99 each. PSDA members will receive a 15 percent discount on e-learning programs when they sign up through the PSDA website.

InfoTrends' Ultimate Guide Online is the most comprehensive resource for production printing hardware and software product comparisons. Each guide includes information on products across all leading brands and offers an unbiased, third-party analysis with real-time updates as the market evolves. The interactive tool allows subscribers to understand and compare a range of solutions quickly and easily from the comfort of the office. Ultimate Guides are currently available for enterprise transpromo, multi-channel communications, variable data publishing, print MIS, web-to-print, roll-fed/continuous feed digital devices and cut-sheet digital devices. PSDA members can try the database for free by signing up through the PSDA portal. Premium access, with even more in-depth information and analysis, is available for $59.95 per month. PSDA members will receive a 25 percent discount off the list price through the new partnership with InfoTrends.

For more details on InfoTrends’ reports, e-learning programs or Ultimate Guide Online, PSDA members should visit www.psda.org/infotrends.

About PSDA
Since 1946, the Print Services and Distribution Association (PSDA) has been the exclusive nonprofit professional association dedicated to enhancing the success of the distributor channel for business communications, including print, marketing and related services. PSDA is the oldest and largest nonprofit association in the industry — our members include distributors, trade printers, suppliers and technology partners working together to provide differentiated solutions to end user customers.

PSDA members comprise a broad network of supply chain partners representing nearly 1,000 companies and more than 10,000 active participants who account for more than $5 billion in combined annual sales. Learn more about PSDA at
www.psda.org.

About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. It provides research, analysis, forecasts and advice to help clients understand market trends, identify opportunities and develop strategies to grow their businesses. Additional information about InfoTrends is available on the web at
www.infotrends.com
.

For more information, please contact Barbara O’Conner at boconnor@psda.org or Stephanie Tose at stephanie_tose@infotrends.com.

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