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InfoTrends’ Barb Pellow to Provide Insights on ‘Disruptive Technology’ at PSDA’s Print Solutions Conference & Expo


(Weymouth, MA) April 25, 2012… Barb Pellow, Group Director of InfoTrends’ Business Development Strategies Service, will be a keynote speaker at the Print Solutions Conference & Expo, to be staged at the Baltimore Convention Center June 4-6 by the Print Services and Distribution Association (PSDA).

On June 5, Barb will be highlighting her newest research on Transforming Disruptive Technology into Innovative Solutions. Traditional printing is a mature industry that is being significantly impacted by new media. This session will discuss how to turn disruptive new media innovations into solutions that will lead to long-term profitable growth.

“I am looking forward to sharing my insights on disruptive new media with Print Solutions attendees in Baltimore,” said Pellow. “You will frequently hear comments about print being ‘dead’ as a medium. Print, advertising, direct mail and email aren’t dead – using them by themselves is dead. Successful print and marketing services providers are working on strategies that blend traditional and new media channels and making them work better together.”

“Barb offers a unique perspective on the importance of combining traditional media channels with newer technologies, said Matt Sanderson, Executive Vice President of PSDA. “Her insights will provide attendees with applicable solutions that will lead to successful print and marketing campaigns.”

The Print Solutions Conference & Expo facilitates relationships between printers, suppliers, and their prospective buyers, in addition to an educational component designed to train attendees to improve business practices.

For more information on this event and to register to attend, please visit: www.psda.org/conference.


About PSDA

The Print Services and Distribution Association (PSDA) is the exclusive nonprofit professional association dedicated to enhancing the success of the distributor channel for business communications, including print, marketing and related services. PSDA is the oldest and largest nonprofit association in the industry — our members include distributors, trade printers, suppliers and technology partners working together to provide differentiated solutions to end user customers.
PSDA members comprise a broad network of supply chain partners representing nearly 1,000 companies and more than 10,000 active participants who account for more than $5 billion in combined annual sales. Learn more about PSDA at
 www.psda.org.

About InfoTrends

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. It provides research, analysis, forecasts and advice to help clients understand market trends, identify opportunities and develop strategies to grow their businesses. Additional information about InfoTrends is available on the web at
 www.infotrends.com.

For more information, please contact Barbara O’Conner at boconnor@psda.org or Stephanie Tose at stephanie_tose@infotrends.com.

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